Thursday 17 April 2025
- The Ritz-Carlton DIFC, Dubai 
Category Finalists 2025
CONGRATULATIONS TO ALL OF OUR 2025 FINALISTS!
We look forward to seeing you on Thursday 17th April at the Ritz Carlton, DIFC.
Best Achievement in Sustainability
100% recycled materials for Cards and Welcome Packs
Company name (will be published)
Mashreq
Carbon Footprint Calculator
Company name (will be published)
Mashreq
FAB Elite Credit Card & FAB Rewards games enable eco-friendly lifestyle.
Company name (will be published)
First Abu Dhabi Bank
FAB rPVC Cards and Digital e-Inserts by IDEMIA: Pioneering Sustainability in Payments
Company name (will be published)
IDEMIA secure transactions
Best App User Experience (CX Initiative)
Blue Reward’s Intuitive Payment Channels
Company name (will be published)
Blue Rewards
ETP Card Sales Journey
Company name (will be published)
Mashreq
Flash Cash
Company name (will be published)
Mashreq
Msa3ed - The best Digital Assistant
Company name (will be published)
Boubyan Bank
Swipe X
Company name (will be published)
Magnati
Best Application of AI or ML in Financial Services
AI Card assist
Company name (will be published)
Giesecke + Devrient
Convego Card Designer with AI features
Company name (will be published)
Giesecke and Devrient
Dispute Management Merchant Portal from Chargebacks911
Company name (will be published)
Chargebacks911
Best Benefits or Loyalty Scheme
ADIB Exceed Rewards program
Company name (will be published)
Abu Dhabi Islamic Bank
Blue Rewards
Company name (will be published)
Blue Rewards
CBD Smiles Card: A Perfect Blend of Financial Perks and Tangible Rewards
Company name (will be published)
Smiles by e& UAE
Emirates NBD Marriott Bonvoy Cobranded Cards
Company name (will be published)
Emirates NBD PJSC
FAB Bonus Rewards- delivering innovative, personalised and customer-centric loyalty proposition
Company name (will be published)
First Abu Dhabi Bank and Reward
Insignia Rewards: Redefining Luxury Loyalty
Company name (will be published)
Insignia
Its On Us
Company name (will be published)
CrediMax B.S.C
Mashreq Vantage
Company name (will be published)
Mashreq
PRIME Rewards Program (Youth Segment)
Company name (will be published)
Boubyan Bank
Priority Banking Visa Infinite Credit Card
Company name (will be published)
EmiratesNBD P.J.S.C
SNB Lak Rewards – The Program for You
Company name (will be published)
Saudi National Bank
Best Credit Card or Credit Facility
Emirates Islamic Bank PJSC, Switch Cashback Credit Card
Company name (will be published)
Emirates Islamic Bank PJSC
Emirates NBD noon One Visa Credit Card
Company name (will be published)
Emirates NBD
Emirates NBD Skywards Credit Card
Company name (will be published)
Emirates NBD and Emirates Skywards
HSBC Emirates Skywards Credit Cards – For a life miles above the ordinary!
Company name (will be published)
HSBC Bank Middle East Ltd.
Live it Up with HSBC Live+ Credit Card!
Company name (will be published)
HSBC Middle East LTD
SAB AlFursan Black Travel Card
Company name (will be published)
Saudi Awwal Bank (SAB)
Skywards Black Credit Card, Emirates Islamic
Company name (will be published)
Emirates Islamic Bank PJSC
The CBD Super Saver
Company name (will be published)
Commercial Bank of Dubai
The Platinum Card® issued by American Express Middle East: Experience more every day.
Company name (will be published)
AMEX (Middle East) B.S.C. (c)
Warba Bank’s Dual Chip World Elite Mastercard
Company name (will be published)
Warba Bank - Kuwait
Best Customer Service
Digital Servicing Capabilities on Mobile App
Company name (will be published)
Mashreq
Revolutionising Luxury Lifestyle Management Through Bespoke Client Services
Company name (will be published)
Insignia
Warba Bank Best Customer Service
Company name (will be published)
Warba Bank - Kuwait
Best Early-Stage or Future Payments Initiative
Health Loyalty Program
Company name (will be published)
CrediMax - Bahrain
Instant Digital Card
Company name (will be published)
Mashreq
SkyMax – Skywards’ GCC co-brand portfolio transformation
Company name (will be published)
Emirates Airlines
Best Industry Innovation
AFS Pro
Company name (will be published)
Arab Financial Services
Digital Merchant Lending
Company name (will be published)
Magnati
FAB MasterCard Partnership: Transforming Payments
Company name (will be published)
First Abu Dhabi Bank
Flexi Card - Pay in 4
Company name (will be published)
Saudi National Bank
STP Rates
Company name (will be published)
Mashreq
Vision Next - a revolutionary processing platform
Company name (will be published)
Fiserv
Best Marketing Campaign
ADIB – Amazon Back to School Campaign
Company name (will be published)
Abu Dhabi Islamic Bank
American Express Middle East Shop Small Campaign
Company name (will be published)
AMEX (Middle East) B.S.C. (c)
HSBC Emirates Skywards Credit Cards
Company name (will be published)
HSBC Bank Middle East Ltd.
Salary Transfer Campaign
Company name (will be published)
Commercial Bank of Dubai
Strategic Marketing Move to Capture Abu Dhabi Market: Yas Island Marketing Partnership
Company name (will be published)
Emirates NBD
The Marketing Campaign Plan of 1/3 Market Share & 25% Spend Share
Company name (will be published)
Emirates NBD
The revamp of the Emirates Islamic Emarati Credit Card
Company name (will be published)
Emirates Islamic
‘Spin the Wheel’ with FAB’s Bonus Rewards
Company name (will be published)
First Abu Dhabi Bank
Best Payment Facility
ADIB Payments & Remittances
Company name (will be published)
Abu Dhabi Islamic Bank
BPC SmartVista Platform
Company name (will be published)
BPC
Click to Pay
Company name (will be published)
CrediMax B.S.C
Flash Cash
Company name (will be published)
Mashreq
Seamless Payments
Company name (will be published)
Eazy Financial services B.S.C
Tap Payments
Company name (will be published)
Tap Payments
Virtual Debit Card
Company name (will be published)
HSBC Bank Middle East Ltd.
Best Pre-Paid Product or Programme
Ajman Pay Wallet & Cards
Company name (will be published)
Magnati
Dazzah Card Gift Prepaid Card
Company name (will be published)
Boubyan Bank
iLead
Company name (will be published)
CrediMax - Bahrain
Mouj Prepaid Card
Company name (will be published)
Gulf Bank
stc pay
Company name (will be published)
stc pay
Best Product Design
Billionaire Jewellery Card
Company name (will be published)
Insignia
CBD One
Company name (will be published)
Commercial Bank of Dubai
Emirates Islamic Visa Signature Card (Emarati) by IDEMIA: A Fusion of Artistry, Innovation, and Heritage
Company name (will be published)
IDEMIA secure transactions
Global Multi Currency Travel Card
Company name (will be published)
Saudi National Bank
HSBC Emirates Skywards Credit Cards – For a life miles above the ordinary!
Company name (will be published)
HSBC Bank Middle East Ltd.
Mamo Card
Company name (will be published)
Mamo
NBK KWT Visa Infinite Metal Card by IDEMIA: Prestige Meets Innovation
Company name (will be published)
IDEMIA secure transactions
Passion Cards: FAB Rewards Indulge, FAB Emirati Islamic and Elite Credit Card
Company name (will be published)
First Abu Dhabi Bank
Best Security or Anti-Fraud Development
Electronic Facial Recognition (EFR)
Company name (will be published)
Mashreq
Warba Bank Best Fraud Mitigation Service
Company name (will be published)
Warba Bank Kuwait
Best Service to Business
Emirates NBD DP World Co-brand Corporate Card
Company name (will be published)
Emirates NBD Bank
Magnati's Business in a Box
Company name (will be published)
Magnati
Signal
Company name (will be published)
Magnati
Virtual Debit Cards
Company name (will be published)
HSBC Bank Middle East Ltd.
Best Technology Integration
AafaqDigital
Company name (will be published)
Aafaq Islamic Finance P.S.C
Digital Merchant Onboarding
Company name (will be published)
Magnati
Emirates NBD Wholesale Travel Solution
Company name (will be published)
Emirates NBD
Giftify Gift Cards integration with Al-Futtaim’s Blue Rewards lifestyle app
Company name (will be published)
Giftify
Identity Card Action to a Better Digital Live with Transparency and integrity
Company name (will be published)
Federal Authority for Identity, Citizenship, Customs & Port Security (ICP)
Magnati's Business in a Box
Company name (will be published)
Magnati
Reshaping Enterprise Payments with Payrails Modular Payments Platform
Company name (will be published)
Payrails
Financial Inclusion Award
Paymentology Boosts Financial Inclusion with Wio Bank in the UAE
Company name (will be published)
Paymentology
PAYTABS PAYMENTS
Company name (will be published)
PAYTABS GROUP
stc pay Bahrain
Company name (will be published)
stc pay